We've announced that Mark Bell and Jennifer Tattenbaum have joined as Vice President of Marketing and Vice President of Product, respectively. Together, they will drive awareness and adoption of our flagship product Syncrofy.
Syncrofy is our cloud visibility platform that enables enterprises to analyze, interpret, and act on their supply chain data without requiring advanced technical knowledge.
“As the supply chain management industry continues to evolve, and the demand for real-time visibility and self-service access to data for all increases, we will be there to help businesses transition and enable them to gain powerful insights and make better-informed, data-driven decisions,” said CEO Michael Rabinowitz. “With their deep experience and track record of excellence, Mark and Jennifer will be tremendous additions to our organization and will enable us to continue to carry out that mission with Syncrofy.”
Bell will work to define our go-to-market strategy and bolster messaging and brand awareness. He joins by way of Investment Metrics where he served as Chief Marketing Officer and oversaw product marketing, demand generation, media relations and branding. Previously, he held senior marketing positions at Real Capital Analytics and eVestment. Bell brings over twelve years of experience across several high growth technology companies.
Tattenbaum will oversee Syncrofy’s product strategy and work to ensure it enables enterprises to gain maximum visibility into their supply chain processes while helping them solve problems quickly and efficiently. She spent the last nineteen years at Shubert Ticketing, a division of The Shubert Organization, Inc., where she was in charge of product management, analytics, and digital marketing. During her time there, she led the strategic and technological development of multiple B2B and B2C platforms focused on event ticketing including CRM, content management, and ten websites including Telecharge.com.